It's a collective of individuals who share a common philosophy with regard to fitness; the belief that there must be a balance between visual aesthetics, physical performance and overall health. This means:

- No quick-fixes or "30-day transformation" gimmicks

- No bullshit supplements that do nothing but burn a hole in your walletNo unsustainable "chicken and broccoli" diets

- No reliance on anabolic steroids or other drugs